URGENT: World-Class SMEs for Brand MADE IN INDIA

19 March 2015 | Source: Business Standard
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Organizations are increasingly recognizing the critical role suppliers play in the success of their own operations and businesses. They believe that if the suppliers' inputs are defective, the ultimate offering created by the organization for its customers will be even more defective. Besides that, it adds to the organization's Cost Of Poor Quality (COPQ) 10X.

Therefore, Indian organizations and suppliers must work as partners to provide the highest quality offerings created in the most efficient and effective manner. Each must be transparent in their respective costing and aim for optimal joint-costing. Win-Win. Building brand Made In India.

It is with this belief in mind that I wish to offer  a recommendation. Our IMC RBNQA applicant organizations must partner with their suppliers, and use the same criteria to grow their suppliers for achieving customer delight and world-class quality.

Marico, a past winner of the IMC RBNQA, has done it. For suppliers in India and overseas. A sterling example of Made In India. Each year we receive a surprise application for the IMC RBNQA in the Small Business category.... a supplier to Marico... groomed by Marico.

For Made in India to become a trusted brand, it is vital that the small and medium enterprises deliver world-class quality.

CREDITS: Suresh Lulla, Founder & Mentor, Qimpro Consultants Pvt. Ltd.
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