quality fables competition

About Quality Fables Competition

A Quality Fable is a 500-word narrative on how your project was conceived – the non-technical story behind your project.

Your story-telling skills can win this unique Quality Fables Prize.

There is an art to writing Quality Fables...First take a look at the Sample Quality Fables to get an idea of the tone, the style and the length of your story. Then select an interesting project experience or initiative done by your organization and capture it into a Quality Fable using 500 words or less. We urge you to run your entry by your Corporate Communications team before submission. You will score points for a well-crafted Quality Fable. read more

The Human Flight Problem
Titan Company Ltd.

Humans have always been fascinated with flight. Flying machines such as the “Pushpaka Vimana”, dragons, griffons as well as giant eagles and peacocks were the choice vehicles of transport in legends of yore. Even in the Ramayana, Sita was abducted by Raavana using his flying chariot and Hanuman soars through the skies to rescue her.

Thanks to Wright brothers for inventing the airplane and making our dreams a reality. Just like land and sea, warfare took flight soon and the era of aerial dogfights and bombings began. Helicopters were invented soon after and provided unprecedented manoeuvrability and accessibility which helped in war and peace.

In a multipolar world, almost all countries are upgrading their technologies of making planes and choppers. HAL of India has also started making attack helicopters. Its engine runs efficiently due to a critical component called diffuser and HAL badly needed a partner to produce diffusers without defects and approached us. Here’s what happened.

HAL : We have a big problem…!!

Titan : Well, Congratulations..!!

HAL : Whaaatt???

Titan : I mean… for coming to the right people ..... we are here to solve it…

HAL : You don’t understand …we need diffusers to be produced for our customer SAFRAN to these strict specifications  but are unwilling to share us the knowhow.

Titan : Don’t worry we can do without that.

 HAL : Is this possible?

Titan : Have faith in us. Wait and watch…

There were no apparent solutions initially but the team brainstormed and generated ideas based on their experience and knowledge on other methods of part clamping by fixtures for high accuracy. Even once an idea was finalized, there were no suppliers available as it was a new and complex design. Titan identified a capable supplier and gave him the required technical support to get the fixture done. Prototypes were iterated for accuracy correction and balancing and the component was proved successfully after a week of intense testing.

Titan thus became the only supplier in India to produce the diffuser component to perfection and the only supplier globally to produce the component without rejections.

HAL were delighted that they have achieved this with the contribution of Titan and informed SAFRAN that they have successfully produced the diffuser.

SAFRAN: Is that true…How much is the rejection percentage... Even we are facing 20% rejection rate guys..

HAL: Nooo…There is zero rejection.

SAFRAN: That is impossible.... I don’t believe it.

HAL: Our supplier Titan has done it... You will believe once you see it for yourself.

SAFRAN: There must be some foul play here... We will come with you to Titan to find out..

SAFRAN saw the innovative fixture at Titan that was used to manufacture the diffuser. They were overjoyed and believed more than ever in Titan’s capabilities. They started approaching Titan directly with huge orders for their global requirement, a game changer for Titan’s fortunes.

How a needle changed lives
Apollo Gleneagles Hospitals, Kolkata

In 2006, a young nurse, Junie Xaviour freshly passed out from a renowned Nursing college in Kerala came to work in a super-speciality hospital in Kolkata. Motivated by Florence Nightingale, she was eager to be a part of the patient care process.

One month into her duty in CCU, she got a deep needle prick from a hypodermic needle while withdrawing after administering an injection to a patient. Not knowing what to do, she casually approached her supervisor Lily. “Madam, I got a prick from a used needle and its bleeding”, said Junie. “Junie you should not take this casually at all. This prick can act as the entry of deadly organisms and lead to diseases like HIV, Hepatitis B or C”, exclaimed supervisor Lily.

“Madam, I am scared. What should I do now? Said a bit startled Junie. “Listen Junie, Meet the Emergency Medical Officer.” Junie met with the EMO, Dr Jatin. Dr Jatin asked, “You are quite careless? Were you not taught in Nursing school how to give injections? Junie replied nervously “Sir, I have accidentally pricked myself with a used needle”.

Dr Jatin replied quite apathetically, “I will give you first aid. I will take your blood samples.” Go and get the billing done with this prescription. Get me the patient’s sample also.”

Junie ran all the way panic-stricken to her supervisor to get the patient details. Ms Lily mentioned, how can we ask the patient for the sample? Who will bear the cost?” Junie replied in a trembling voice “Madam, I will bear all the cost.” Lily replied “Go and convince the patient and draw the sample.” Junie had a tough time explaining to the patient to get the sample. She bore the cost herself, deposited the samples with the laboratory and went back to Dr Tarak. “Do I need to do anything else”, Junie asked. Dr Jatin mentioned “we will inform you”. Junie waited for a week but no one got back.

She approached a relative of her who was a nurse in the School of Tropical Medicine, Kolkata who guided her through the next course of action.

“That incident totally shook me up. Fortunately for me the follow ups were negative. I decided, I will not let this happen to anyone in the future”’ recalls Junie. She changed her career path and shifted to Nursing administration. She undertook the Infection Control course from TISS and joined Apollo Gleneagles Hospital Limited, Kolkata, a multidisciplinary tertiary care JCI accredited hospital in 2010 in infection control.

Over the years Junie worked hard with support from Hospital management and Quality Cell to build a robust process of Needle stick injury and other sharps related injury preventions. From as high as an average of 6/month NSI has been reduced to “zero” in current months.

According to Junie “Through team efforts, we have achieved what we wanted in our hospital. But, we have miles to go before we sleep. We need to strengthen our National Policies and bring in mandates to protect staffs from Occupational Exposures to Blood borne pathogen like abroad.” Junie’s initiative still continues to touch the lives of many.

Your Perception is My Reality

The Experiment
In olden times there was a noble King who was keen to improve the life of people in his kingdom. One day he decided to check what people think about him and his welfare work. He went around the kingdom in disguise and interacted with people as a common man with a view to understand what the subject thinks of him and his policies. The kind of feedback he received came as a shocker to the king. It seems, people did not have a very good perception of the king. The image that he thought people held of him, was shattered. On further engagement with the people, he could figure out that the problem was implementation and not his schemes.

The Awakening
This was an eye opener for the king. The king concluded that people feedback is extremely critical to effectively manage his welfare work. Also the perception of King among its subject will be good if and only if they are happy and satisfied. Hence he decided to evaluate his ministers’ performances basis what the subject perceives instead of notion of excellence carried by the king and his ministers.

The Action
Next, the King called for a session of his court and asked his ministers to present ideas on how to evaluate if the subject is really happy in his reign.

The wise royal sage to the king said,” O King! I suggest you set up a way to gather direct feedback of your subject. You should set up a two big Bells outside your palace connected to a rope hanging from the terrace and name them as SHUKRIYA and FARIYAD. SHIUKRIA will sound happy and melodious when rung while FARIYAD will sound harsh and unpleasant. Encourage the subject to approach your palace and ring those bells as per their wish. The number of such rings will tell you if your subject is happy or sad.”

King was extremely excited with the idea. He added that each and every FARIYAD will be listened to by himself while all SHUKRIYA bells will be rewarded. The ministers became alert. They knew that if they do a good work this will come back in the form of a SHUKRIYA

The Efforts and the Results
Such a thing was unheard of in those days. The people of the kingdom were very happy with this arrangement. Whenever they were happy / unhappy about any service they would go to the palace and register their SHUKRIYA / FARIYAD with the king himself. This ensured that the ministers were on their toes. They started ensuring that the subject was really happy and getting the benefits of the various welfare schemes launched by the King. This was to enhance the sound of melodies as against the cacophony of FARIYAD bells.

This resulted into more and more SHUKRIYAs as it became imperative to the system to perform and deliver.

The number of Happy Bells soon became 5X that of the Unhappy Bells.


Daughter with Child
Sample with Video

This is a story I love to hear, again and again, from a member of the Qimpro Fraternity, about how the whale shark has been saved. And it is not fiction.

The whale shark is the largest fish in the world. It can grow to over 50 feet in length and weigh more than 10 tons. Each year, this gentle fish comes swimming all the way from the shores of Australia to those of Saurashtra, between September and May, to spawn in these waters. Whale sharks can live up to 150 years.

For years, its size and mellow temperament made it an easy prey to fisherman who profited from them. Until the turn of the century, these fishermen killed about 1,200 whale sharks each year. Not only was the whole fishing operation cruel, but by not allowing the fish to breed, survival of the species was in danger.

Thankfully, in 2001, the Government of India banned the fishing and trading of the whale shark.

Soon after, the Managing Director of a leading chemical company in Gujarat, set a challenging goal to save the whale shark along the coast of Saurashtra. But with the condition that it must become a world-class conservation project. He encouraged all employees from his company to get involved.

As a result, the ‘Save the Whale Shark’ campaign was launched, facilitated by this chemical company. The campaign had a team of logical, but unlikely, partners. The partners included: the company, Wildlife Trust of India, the Coast Guard, the Indian Navy, and the Ministry of Environment and Reefwatch. Besides providing financial assistance, volunteers from these organizations and institutions created awareness in the fishing community.

Street plays, games, posters, inflated flotillas, postage stamps, and school art competitions became the feed for building awareness. However, as always, building awareness had its own majestic pace.

Almost miraculously, the tide changed when the spiritual leader Morari Bapu, an interpreter of indic traditions, was co-opted into the campaign. In his discourses he reminded the community of the age-old Indian tradition of welcoming a ‘daughter with child’ into her parents home to give birth.

The analogy melted people’s hearts, and since then, the whale shark has not just been welcomed on the shores of Saurashtra but also fiercely guarded with parent-like protectiveness.