"Out there in some garage is an entrepreneur who's forging a bullet with your company's name on it. You've got one option now - to shoot first. You've got to out- innovate the innovators."– Gary Hamel. Worldwide, companies are facing fierce competition that is "…set in truly global context, with more capable players, higher stakes, and vastly different rules of engagement from those (known) to date." Driven to the point of paranoia, many fail to seize the opportunity and make successful moves.