Quality - A Way of Life

Quality is a way of life at Amul and GCMMF, which markets the milk and the dairy products brand that makes all efforts to ensure that everything it does reflects excellence, says the federation's managing director R.S. Sodhi. "For Amul, quality is defined as achieving excellence in every dimension on a consistent basis," adds Sodhi, who was conferred the Qimpro Gold Standard award 2013 in the business category. "This recognition reflects the unwavering commitment towards excellence in every dimension of the 3.2 million dairy farmers of Gujarat whom I serve." The award, presented by Qimpro Consultants founder and managing director Suresh Lulla, was for implementing world-class quality practices in Amul and achieving outstanding performance results. This citation, Sodhi says, revalidated his staunch belief in the values of integrity, honesty, courage, dedication, commitment to farmers and to consumers, as well as commitment towards excellence. Qimpro, which offers a range of services including process and quality life cycle management, business excellence, benchmarking of best practices, was conceptualised by quality guru J.M. Juran in 1989 to recognise individual excellence in quality management.