Is Your Company Value Driven?

Excellent companies pay explicit attention to values. Values are what the company stands for and gives everyone the greatest pride and satisfaction in a timeless manner. Values are not hard features of an organisation like structures, systems, strategies or even budgets. They are beliefs on which these hard features are based.

Any organisation in order to survive and achieve success must have a sound, shared and accepted set of beliefs or values from which stems its policies and actions.

The next important thing is faithful adherence to these beliefs, which is the unchanging core in a rapidly changing world enabling the organisation to meet its challenges. Clarity is, therefore, important on what the company Stands  for and helps in shaping the right kind of values.

Whereas companies without values cannot even measure whether they have progressed, those having broad qualitative statements of qualitative purpose must also articulate the contents of those values. Since it is these statements that give zest to the entire chain down the line including suppliers and customers. The role of the leader is primarily as an expert in the promotion and protection of values. Institutional survival is a matter of maintaining values and distinctive identity.

In the words of Henry Kissinger: “The task of the leader is to get his people from where they are to where they have not been. The public does not fully understand the world into which it is going. Leaders must invoke an alchemy of great vision. Those leaders who do not are ultimately judged failures, even though they may be popular at the moment.”

In an effort to assist industry, the Frontier Technology and Quality Improvement Committee has developed the IMC Ramkrishna Bajaj National Quality Award model based on the Malcolm Baldrige Award 2003 of the US. The late Mr. Ramkrishna Bajaj - Past President and prominent member of the Chamber, was an industrial leader who firmly believed in the quality of management performance. The team involved in this process aims to make the difference between visionless entities and world-class business visionaries.