Customer Feedback Process
 
Company : Shopper’s Stop
Industry : Retail
Year of Submission : 2000
Status : Winner
 
Abstract
Shopper’s Stop is a reputed service organization in the fashion retail arena with its headquarters in Mumbai. This project focuses on reducing cycle time of customer feedback to improve the effectiveness of the customer delivery process and improving customer satisfaction. The team followed a structured methodology to identify the problem areas and a root cause analysis was conducted for each area. Corrective changes in the form of redesigning the suggestion form, remaking the stands that hold the form, the flow of the form and maintenance of reports were initiated. Several benefits accrued from this project, topmost being that customer feedback time dropped to 48 hours from 15 days.
 
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